Posted by Paul Feng, VP of Product Administration, Google Play
At Google Play, we’re devoted to serving to folks uncover experiences they will love, whereas empowering builders such as you to convey your concepts to life and construct profitable companies.
At this 12 months’s Google I/O, we unveiled the most recent methods we’re empowering your success with new instruments that present sturdy testing and actionable insights. We additionally showcased how we’re persevering with to construct a content-rich Play Retailer that fosters repeat engagement alongside new subscription capabilities that streamline checkout and scale back churn.
Take a look at all thrilling developments from I/O that may assist you develop your corporation on Google Play. Proceed studying or watch the session to dive in.
Serving to you succeed each step of the way in which
Final month, we launched our newest Play Console updates targeted on enhancing high quality and efficiency. A redesigned app dashboard centered round 4 developer goals (Check and launch, Monitor and enhance, Develop customers, Monetize) and new Android vitals metrics supply fast insights and actionable solutions to proactively enhance the consumer expertise.
Get extra actionable insights with new Play Console overview pages
Constructing on these updates, we have launched devoted overview pages for 2 developer goals: Check and launch and Monitor and enhance. These new pages convey collectively extra objective-related metrics, related options, and a “Take motion” part with contextual, dynamic recommendation. Overview pages for Develop and Monetize can be coming quickly.
Halt fully-rolled out releases when wanted
Traditionally, a launch at 100% dwell meant there was no turning again, leaving customers caught with a flawed model till a brand new replace rolled out. Quickly, you can halt fully-live releases, by means of Play Console and the Publishing API to cease the distribution of problematic variations to new customers.
Optimize your retailer listings with higher administration instruments and metrics
We launched two instruments to reinforce your retailer listings. The asset library makes it simple to add, edit, and consider your visible belongings. Add them from Google Drive, arrange with tags, and crop for repurposing. And with new open metrics, you achieve deeper insights into itemizing efficiency so you’ll be able to higher perceive how they appeal to, have interaction, and re-engage customers.
Keep forward of threats with the Play Integrity API
We’re dedicated to sturdy safety and stopping abuse so you’ll be able to thrive on Play’s trusted platform. The Play Integrity API repeatedly evolves to fight rising threats, with these latest enhancements:
- Stronger abuse detection for all builders that leverages the most recent Android hardware-security with no developer effort required.
- Gadget safety replace checks to safeguard your app’s delicate actions like transfers or knowledge entry.
- Public beta for machine recall which allows you to detect if a tool is being reused for abuse or repeated actions, even after a tool reset. You’ll be able to categorical curiosity on this beta.
Unlocking extra discovery and engagement on your apps and its content material
Final 12 months, we shared our imaginative and prescient for a content-rich Google Play that has already delivered robust outcomes. Yr-over-year, Apps Dwelling has seen over a 25% enhance in common month-to-month guests with apps seeing a ten% progress in acquisitions and double-digit progress in app spend for these monetizing on Google Play. Constructing on that imaginative and prescient, we’re introducing much more updates to raise your discovery and engagement, each on and off the shop.
For instance, curated areaslaunched final 12 months, rejoice seasonal pursuits like soccer (soccer) in Brazil and cricket in India, and evergreen pursuits like comics in Japan. By including every day content material—match highlights, promotions, and editorial articles instantly on the Apps Dwelling—these areas foster discovery and engagement. Curated areas are a success with over 920,000 extremely engaged customers in Japan returning to the comics area month-to-month. Constructing on this momentum, we’re increasing to extra areas and classes this 12 months.
We’re launching new matter browse pages that function well timed, related, and visually participating content material. Customers can discover them all through the Retailer, together with Apps Dwelling, retailer itemizing pages, and search. These pages debut this month within the US with Media & Leisure, showcasing over 100,000 reveals, motion pictures, and choose sports activities. Extra localized matter pages will roll out globally later this 12 months.
We’re increasing The place to Watch to extra markets, together with the UK, Korea, Indonesia, and Mexico, to assist customers discover and deep-link instantly into their subscribed apps for motion pictures and TV. Since launching within the US in November 2024, we have seen promising outcomes: Individuals who view app content material by means of The place to Watch return to Play extra continuously and enhance their content material search exercise by 30%.
We’re additionally enhancing how your content material is displayed on the Play Retailer. Beginning this July, all app builders can add a hero content material carousel and a YouTube playlist carousel to their retailer listings. These codecs will assist showcase your finest content material and drive larger consumer engagement and discovery.
For apps finest skilled by means of sound, we’re launching audio samples on the Apps Dwelling. A easy faucet affords customers a quick escape into your audio content material. In early testing, audio samples made customers 3x extra prone to set up or open an app! This function is now accessible for all Well being & Wellness app builders with customers within the US, with extra classes and markets coming quickly. You’ll be able to categorical your curiosity in selling audio content material.
Serving to you make the most of deeper engagement on Play, on and off the Retailer
Final 12 months, we launched Interact SDKa unified resolution to ship customized content material and information customers to related in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen expertise bringing content material on to the consumer’s residence display screen.
We’re rolling out updates to increase your content material’s attain even additional:
- Interact SDK content material is coming to the Play Retailer this summer seasonalong with current areas like Collections and Leisure Area on choose Android tablets.
- New content material classes are actually supported, beginning right this moment with Journey.
- Collections are rolling out globally to Google Play markets beginning right this moment, together with Brazil, India, Indonesia, Japan, and Mexico.
Combine with Interact SDK right this moment to make the most of this new enlargement and enhance re-engagement. Attempt our codelab to check the benefit of publishing content material with Interact SDK and categorical curiosity within the developer preview.
Maximizing your income with subscriptions enhancements
With over a quarter-billion subscriptions, Google Play is likely one of the world’s largest subscriptions platforms. We’re dedicated to serving to you flip engaged customers into income progress by frequently enhancing our instruments to fulfill evolving buyer wants.
To streamline your buy movement, we’re introducing multi-product checkout for subscriptions. This allows you to promote subscription add-ons alongside base subscriptions, all beneath a single, aligned fee schedule. Customers get a simplified expertise with one value and one transaction, when you achieve extra management over how subscribers improve, downgrade, or handle their add-ons.
That can assist you retain extra of your subscribers, we’re now showcasing subscription advantages in additional locations throughout Play – together with the Subscriptions Middle, in reminder emails, and through buy and cancellation flows. This elevated visibility has already decreased voluntary churn by 2%. You’ll want to enter your subscription advantages in Play Console so you’ll be able to leverage this highly effective new functionality.
Lowering involuntary churn is a key think about optimizing your income. When fee strategies unexpectedly decline, customers would possibly unintentionally cancel. Now, as an alternative of rapid cancellation, now you can select a grace interval (as much as 30 days) or an account maintain (as much as 60 days). Builders who elevated the decline restoration interval – from 30 to 60 days – noticed a mean 10% discount in involuntary churn for renewals.
On high of this, we’re increasing our dedication to get extra consumers prepared for purchases all through their total journey. This contains prompting customers to arrange fee strategies and verification proper at machine setup. After setup, we have built-in prompts into extremely seen areas just like the Play and Google account menus. And as all the time, we’re repeatedly enabling funds in additional markets and increasing fee choices. Plus, our AI fashions now assist optimize in-app transactions by suggesting the correct fee technique on the proper time, and we’re bringing consumers again with efficient cart abandonment reminders.
Develop your corporation on Google Play
Our newest updates reinforce our dedication to fostering a thriving Google Play ecosystem. From enhanced discovery and sturdy instruments to new monetization avenues, we’re empowering you to innovate and develop. We’re excited for the longer term we’re constructing collectively and encourage you to make use of these new capabilities to create much more impactful experiences. Thanks for being an important a part of the Google Play neighborhood.
Discover this announcement and all Google I/O 2025 updates on io.google beginning Might 22.
