Tuesday, October 14, 2025

Usher in 50 million overseas vacationers to the Philippines

Usher in 50 million overseas vacationers to the Philippines

El Nido lagoo—PHOTTOS BY DODIS TOMP

MANILA, Philippines — Being a prophet of property increase will not be a simple job.

Simply ask actual property veteran David Leechiu, who’s painfully conscious that being essentially the most optimistic man within the room makes him a magnet for criticisms.

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“I simply wish to guarantee you guys that we’re not faking it,” he says. “And with the 30 to 40 individuals who do nothing however analysis within the workplace, we’ve tried our greatest to present you as a lot details about what’s occurring out there.”

Talking on the latest PHConnect 2025 discussion board of resort homeowners and executives, the founder/CEO of Leechiu Property Consultants proposed a daring technique to catapult the Philippines’ annual overseas vacationer arrivals to 50 million by 2050.

Coming from a woefully low base of 5.9 million, the 50-million objective appears to be like like a pipe dream for the Philippines.

It’s about half of the overseas vacationers that France attracts right this moment, and way more than Thailand’s 35 million annual guests.

Properly, we’ve obtained 25 years to make it a risk, Leechiu reckons.

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And it’s one thing that we should try for to determine a formidable third financial driver, other than enterprise course of outsourcing (BPO) and abroad remittances.

Immediately, Leechiu says that synthetic intelligence (AI) is creating extra jobs and filling up workplace area within the Philippines.

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But when the naysayers are right in warning that AI may quickly decimate the BPO trade, Leechiu notes that “the one rocket ship we’ve got is the tourism sector.”

“If they’re flawed and AI continues to create jobs for the Philippines, then we could have a really robust third leg to face on with tourism,” he says.

BPI Subic Regatta 2024BPI Subic Regatta 2024

BPI Subic Regatta 2024

Among the best-performing property markets

Throughout the globe, Leechiu says the property market has been beneath a lot stress.

“And but, the Philippines continues to do fairly nicely. It’s not excellent and it’s obtained some issues. However all issues thought of, the Philippine property market is likely one of the finest performing on the earth,” he says.

Within the workplace property sector, as an illustration, he notes that the nation has seen 740,000 sq. meters of recent leasing exercise within the first half.

It’s been fairly a “shocker,” he notes.

“We’re fairly assured that 2025 might be one other 12 months the place Philippine workplace leasing will attain a million sq. meters of leasing exercise within the workplace sector alone,” he says.

“Only a few nations on the earth are ready to do this. Identical to Manny Pacquiao, the workplace market within the Philippines is punching approach above its weight,” he provides.

The identical is true with retail property, with the nation’s procuring malls now again to their pre-COVID vibrancy.

As such, he notes that capital values have been “cussed.”

READ: Metro Manila wants 3 years to stabilize residential glut – Leechiu

“I say this with out jest as a result of so many consumers wish to purchase distressed property. Simply do not forget that we’ve got been by way of 5 years of pressure from COVID and the lockdowns to hyperinflation to hyper rates of interest. And but, many constructing homeowners within the Bay Space, in Ortigas Middle, in Alabang, are sitting on 50 % vacancies of huge buildings.

“They usually proceed to show tenants away,” he notes.

“The market must be at P300 or P250 pesos per sq. meter (month-to-month hire) in Ortigas, within the Bay Space. However why are they not? It’s as a result of the landlords are saying, you recognize what, if I don’t get my hire, the one hire that I need, they’ll go some other place. And that’s why rents are nonetheless big. It’s nonetheless at that P500 pesos per sq. meter, P600 pesos per sq. meter in most markets.”

Land values, particularly on the excessive finish, are nonetheless going up.

Forbes Park, as an illustration, continues to understand at 2 to five % a 12 months since COVID, he says.

The identical is true with Ayala Alabang and different unique villages, the place the rise in valuation has been even quicker at greater than 5 % a 12 months.

“It will not be doable if folks have been distressed within the system,” he says.

David LeefDavid Leef

David Leechiu —PHOTO FROM LEECHIU PROPERTY CONSULTANTS WEBSITE

How about tourism property?

The Philippines has but to return to prepandemic ranges, partly as a result of populous China has been off the sport amid the financial challenges in that market, he says.

That is alongside the multitude of geopolitical and different world points which have restricted tourism around the globe.

“However spending, from what we perceive, has been doing fairly nicely to compensate for the shortage of arrivals,” he says.

Within the final 15 years, Leechiu notes that the quantity of capital spending in actual property used to develop tourism has been one of many smallest.

“It’s as a result of it’s probably the most troublesome to entry. It’s probably the most troublesome to learn. It is likely one of the most inclined to volatility. It’s not as resilient as workplace market or the residential market,” he says.

READ: PH tourism income reaches all-time excessive in 2024, exceeds P760B

However that is going to vary, Leechiu says, as a result of within the subsequent six years, the nation has 40,000 resort rooms beneath development.

“It’s in all probability the biggest injection of resort rooms we’re ever going to see—in new geographies. It’s going to place the Philippines on the map of many individuals,” Leechiu says.

And lots of establishments have been speaking in regards to the Philippines prone to be among the many world’s prime 20 economies by 2050.

Goldman Sachs forecasts sixteenth place, whereas BMI and PwC see 18th and nineteenth place, respectively.

The World Financial institution, nonetheless, has stated that with a view to hit these numbers, it’s not simply the momentum of inhabitants progress that we have to maintain.

“We want tourism to prosper, not simply prosper however be a major a part of this financial system if we’re to hit these numbers,” he says.

Section 1: Constructing the runway for 50 million vacationers

The 50-50 problem might be overcome by a two-phase technique, Leechiu says.

The primary section (2026 to 2038) is to “construct the runway”—set up world-class benchmarks, catalyze anchor locations and enhance infrastructure like airports, seaports and roads.

The nation should additionally guarantee dependable utilities: energy, water, waste administration and digital entry.

He takes a potshot at property homeowners who disregard waste administration and the foundations and laws of their grasp deed and grasp plan.

“The hypocrisy concerned in implementing these restrictions is ridiculous. And we’ve got to, for the sake of the planet, for the sake of the nation, for the sake of your yard and my yard, we’ve got to conform,” he says.

“And we’ve got to construct new legal guidelines and replace the zoning for the nation if we’re to develop the tourism sector. There is no such thing as a different approach however to develop the tourism sector exponentially,” he says.

Palawan and Siargaa

The Tagaytay-Nasugbu-Batangas hall, he says, might be reimagined as a home mass tourism hub.

On the identical time, he says Filipinos must reimagine main cities as vacationer hubs (focus areas in tradition, enterprise, procuring, nightlife and occasions) and set up pilot zones for medical tourism, senior care, wellness and training tourism.

One low-hanging fruit that the Philippines has but to faucet, he says, is the LGBTQ+ market, one thing that Thailand has performed extraordinarily nicely in harnessing.

The yachting market can also be one thing that the archipelago may develop with the correct infrastructure, he says.

“Have a look at the hundreds of boats parked within the French Riviera throughout nearly 50 yacht golf equipment. The largest purpose why the taipans of Hong Kong don’t come to the Philippines regardless of its magnificence is as a result of it’s so troublesome to return right here..and there’s no place to park their tremendous yacht,” he says.

“In order for you excessive spenders, we’ve got to do what it takes to deliver them right here,” he says.

To draw overseas direct investments (FDI) in tourism, he says the nation wants to consider particular possession constructions (one hundred pc overseas possession of land will not be allowed right here) in addition to government-backed applications.

Step one is to start reexamining authorities assist applications for tourism-related FDI insurance policies.

Project: Bring in 50 million foreign tourists to PHProject: Bring in 50 million foreign tourists to PH

Section 2: Increasing the map

The second section of Leechiu’s proposed technique, to be carried out from 2038 to 2050, goals to scale profitable fashions from section 1, diversify supply markets and convey extra areas into the tourism financial system.

This consists of additional improvement of the North Luzon Shoreline (From Bataan or Pampanga to Baler, Quezon), the Remainder of Visayas, as Properly as Davao and Cagayan de Oro in Mindanao.

After specializing in main cities beneath section 1, the following section is to roll out the profitable ideas throughout the nation— catalyze second-tier metropolis capability and deepen metropolis branding and placemaking throughout areas.

This additionally entails the enlargement of inter-island connectivity throughout the archipelago. Improve secondary gateways and assist seamless land-sea-air motion.

On FDI technique, he says this would be the time to institutionalize globally aggressive tourism funding frameworks. It’s the time to introduce daring reforms to align with prime FDI locations.

When it comes to governance and coverage reforms, that is the time to scale vacation spot administration establishments, formalize tourism zoning, sustainability initiatives and financial assist nationwide.

“We’re like fathers of a really massive and poor household…Generally, the dad and mom will say to the eldest of the kids, you’re those who’ve the chance to go to school. If you get a job, please don’t get married first, ship your youthful siblings to highschool,” Leechiu says.


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“And that’s what we’ve got to do, I suppose, with the nation. We now have to go and prioritize which of them might be the silver bullet each 10 years. Thailand has Phuket; Indonesia has Bali. We now have plenty of locations that could possibly be world-class coveted locations,” he says.

/rwd


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