FACT CHECK (August 2025):
The viral declare circulating throughout social media that “50% of ladies have a backup associate” will not be primarily based on any new analysis. In actuality, the story traces again to 2014, when British polling firm OnePoll allegedly performed a survey of 1,000 ladies within the UK. Eleven years later, there may be nonetheless no file of the research’s methodology or dataset. The one proof comes from a sequence of sensational articles in shops reminiscent of CBS Information, the Every day Mail UK, and Philadelphia Journal—all of which cite one another, not the unique analysis.
The declare in 2025:
Credit score/Hyperlink: femcoreofficial Instagram / https://www.instagram.com/p/DNV0Y32xQkX/?igsh=aTR1OXAwenBuaTI0
The fact:
- No peer-reviewed research exists.
- The ballot, if it occurred, was restricted to 1,000 ladies within the UK.
- Extrapolating these outcomes to assert “half of all ladies” is each false and defamatory.
- The story is being recycled in 2025 with none new findings, fueling controversy with out context.
The Origins of the Declare
In 2014, OnePoll’s so-called “research” prompt that half of ladies saved a “Plan B”—a backup man ready in case their present relationship failed. Married ladies, the survey claimed, had been much more more likely to have a fallback associate than those that had been relationship.
The protection learn like tabloid scandal disguised as science. CBS reported that backups had been normally “outdated pals” recognized for about seven years, generally exes or coworkers. The Every day Mail went additional, claiming 12% of ladies felt extra strongly about their backup than about their present associate, and that just about 70% had been nonetheless in touch with him. Philadelphia Journal added a snarky twist, marveling at the concept that some ladies believed their Plan B would “drop all the pieces” if known as upon.
It was juicy, salacious—and statistically meaningless.
The 2025 Revival
Eleven years later, the identical narrative has resurfaced throughout Threads, X, Fb, Reddit, Instagram, and YouTube. The recycled declare now masquerades as new analysis, regardless of the absence of recent knowledge. Posts body the story as if it displays common fact, with some even suggesting “half of ladies are dishonest or planning to cheat.”
That is misinformation by omission. By leaving out the context—that the declare comes from an outdated, unverified, and unreplicated ballot—right now’s viral posts gas gendered mistrust and backlash.
Why It Issues
At its core, the “backup associate” narrative will not be innocent gossip. It perpetuates dangerous stereotypes: that ladies are inherently duplicitous, emotionally untrue, or continuously looking for higher choices. In the meantime, males are framed as unsuspecting victims. The scandal isn’t shaky knowledge—it’s the best way misinformation, as soon as planted, is weaponized to pit genders in opposition to one another.
What we’re witnessing in 2025 will not be revelation however repetition: a recycling of outdated, unverified sensationalism. The unique ballot was questionable; right now’s viral posts are worse, stripping away even the flimsy particulars and presenting hypothesis as truth.
The Backside Line
There isn’t any credible scientific proof proving that half of ladies hold a “backup man.” What exists is an eleven-year-old, unverified ballot of 1,000 UK ladies—magnified into a world scandal via repetition and clickbait.
The actual story isn’t that ladies are secretly sustaining backup lovers. The actual story is how rapidly misinformation ages into “truth” when left unchallenged.
Credit score / Hyperlink: Egoitz Bengoetxea Iguara /disloyal-girl-looking-to-another-boy.jpg)
