This method might look like a easy change, but it surely’s a calculated transfer. By bundling fashionable equipment as a substitute of generic present playing cards, Apple is probably going attempting to attract customers additional into its product ecosystem. Equipment just like the Apple Pencil Professional are solely suitable with higher-end fashions such because the iPad Professional, iPad Air, or iPad mini. That might nudge consumers towards costlier gadgets.
Within the case of the MacBook, the free accent choices are fascinating. A laptop computer often doesn’t require an exterior keyboard or trackpad, however by offering one, Apple could also be encouraging customers to broaden their setup later with a Mac Studio or iMac. It’s a technique to create future demand whereas providing short-term worth.
AirPods are additionally a key a part of this technique. Prospects who begin utilizing AirPods usually follow them, even after shedding them or when the battery wears out. Giving them away without cost with a Mac might construct long-term loyalty and drive repeat purchases down the road.
I believe it is a sensible transfer that advantages college students, particularly those that would possible find yourself shopping for these equipment anyway. Many customers don’t purchase a Mac or iPad with out pairing it with at the very least one first-party accent, and Apple’s personal merchandise are likely to work higher with its software program and ecosystem. So getting a few of that {hardware} without cost slightly than having to purchase it individually may make the deal extra engaging.
On the similar time, it’s clear Apple is being strategic. This isn’t nearly giving issues away — it’s about investing in future prospects.
