by Mary performs
July 26, 2025
The lawsuit follows viral AI movies of James exhibiting him as a pregnant man, a mermaid, and in a compromising scene with Diddy and Stephen Curry.
LeBron James is taking authorized motion towards synthetic intelligence content material creator Interlink AI, which has used his likeness with out permission in a sequence of weird and viral deepfake movies.
In accordance with a report from 404 Media, James’ attorneys on the regulation agency Grubman Shire Meiselas & Sacks just lately issued cease-and-desist letters to Interlink AI, a instrument and Discord-based platform that allowed customers to generate AI movies of celebrities, together with the NBA celebrity.
Jason Stacks, founding father of FlickUp, the AI video era platform that hosts Interlink, confirmed to 404 Media that he obtained a type of letters.
“Inside half-hour of receiving the cease-and-desist, we made the choice to take away all sensible folks from Interlink AI’s software program,” Stacks mentioned.
“Generative AI is the ‘wild west’ in terms of copyright and IP, however we’re dedicated to being on the best facet of that change.”
The authorized problem arises after AI-generated movies that includes James circulated broadly on social media, depicting him in outlandish eventualities, resembling being portrayed as a pregnant man, a mermaid, and in a compromising scenario with rapper Diddy and NBA participant Stephen Curry.
One such video, that includes James, Diddy, and Curry, racked up roughly 6.2 million views on Instagram. Interlink’s Discord reportedly celebrated when 50 Cent favored the clip.
Following the authorized warning, Interlink’s moderators instructed their Discord neighborhood that they had eliminated all “sensible folks fashions” from the platform to keep away from additional authorized points. Interlink had beforehand rolled out AI fashions based mostly on a number of public figures, together with Elon Musk, Drake, and Ye.
Instagram has additionally taken motion within the wake of the controversy, reportedly deleting a minimum of three accounts that had been distributing the nonconsensual AI-generated movies of James.
The scenario highlights rising tensions between AI builders and public figures over consent, picture rights, and the authorized boundaries of artificial media.
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