Monday, October 13, 2025

Klarna used an AI avatar of its CEO to ship earnings, it stated

Sebastian Siemiatkowski is leaning all the way in which into the concept that his buy-now-pay-later, IPO-bound startup Klarna is an AI firm. When Klarna delivered up to date quarterly earnings on Monday, it was his AI avatar (pictured above) that introduced the highlights, based on the corporate’s YouTube video.

Apart from AI Siemiatkowski’s admission, it wasn’t apparent that this was AI. There have been just a few delicate indicators: AI Siemiatkowski didn’t blink as a lot as most people do. The voice sync was good, however not good. The AI was additionally carrying a brown jacket that regarded quite a bit just like the one from a broadly circulated company picture of his human self (although the shirt was totally different).

Klarna, which is on the point of debut as a public firm, was utilizing the up to date financials to tout AI as a driving issue for hitting 100 million customers. It credited its use of AI for a fourth consecutive worthwhile quarter, explaining that it “streamlined its workforce by ~40%,” the corporate stated in its weblog submit, driving up income per worker to almost $1 million.

Human Siemiatkowski specified to CNBC that “the corporate has shrunk from about 5,000 to now virtually 3,000 workers.”

He’s not the primary CEO to poke enjoyable on the concept of an AI changing a CEO. AI gross sales agent startup Artisan, recognized for its viral “cease hiring people” advert marketing campaign, posted an April Idiot’s video of its CEO Jaspar Carmichael-Jack being fired and changed with an AI CEO.

However possibly the thought of AIs changing CEOs isn’t a complete joke. Whereas it’s actually true that some CEOs — particularly at startups — do get their palms soiled coding options or cold-calling prospects, a CEO’s foremost jobs are to set technique, make choices, and take duty for these choices.

Who higher than an AI constructed on a SATA reasoning mannequin to digest massive swatches of firm information, research gobs of profitable enterprise technique, and use that to make choices? In reality, analysis printed in Harvard Enterprise Assessment final yr discovered that an AI may, principally, outperform human CEOs, primarily based on a mannequin utilizing GPT-4o.

Nonetheless, the AI CEO additionally rapidly received fired by the research’s digital board. It’s because it did poorly responding to “black swan occasions, corresponding to market collapses through the COVID-19 pandemic,” the researchers discovered. Nonetheless, as AI advocates prefer to level out, these are early days. Future AI CEOs could study to excel at that, too.

Klarna didn’t instantly reply to a request for additional remark.

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