Epic Video games says Apple’s new set up course of cuts person drop-offs by 60%

Fortnite maker Epic Video games mentioned that Apple’s new set up workflow, carried out in iOS 18.6, has had a constructive influence on its person development, with a 60% lower in drop-offs.

Apple began permitting EU customers to put in different marketplaces earlier this yr underneath the Digital Markets Act (DMA). At the moment, the set up course of was lengthier and concerned a number of “scare screens” — warnings concerning the potential risks of putting in apps from sources apart from the App Retailer.

Builders complained that Apple’s techniques resulted in folks abandoning the set up course of. Earlier this yr, the EU slapped a $568 million high quality on Apple for not complying with DMA guidelines.

In July, Apple launched a brand new course of for putting in third-party app marketplaces on iPhones with iOS 18.6. The brand new course of consists of just one display exhibiting customers that they may miss some options, comparable to subscription administration provided by the App Retailer. The display additionally informs customers that the choice app retailer’s developer will deal with their information instantly.

Epic Video games mentioned that previous to the iOS 18.6 replace, 65% of customers trying to put in its sport retailer deserted the method. Nevertheless, after the replace, that determine dropped to 25%. The corporate famous that this drop charge is nearer to the speed it observes with Home windows and macOS customers putting in its sport retailer.

Regardless of this enchancment, the corporate stays essential of Apple’s insurance policies, together with charging a core know-how price, imposing notarization and approval insurance policies, and implementing guidelines that make it troublesome for builders to distribute their apps by means of different app shops.

Epic Video games repeated an argument from its lawsuit towards the iPhone maker: that Apple permits customers extra freedom to put in apps from exterior the App Retailer on Mac computer systems. Throughout that lawsuit, Apple’s SVP of software program, Craig Federighi, mentioned that if the corporate allowed the identical stage of freedom on iOS as on Macs, the platform can be overrun by malware.

Apple just isn’t the one firm Epic Video games is battling. Epic Video games can also be criticizing Google for having a prolonged course of for putting in third-party app shops, together with screens that warn customers towards putting in apps from unknown sources. The gaming firm mentioned that Google misleads customers by suggesting that apps from rivals like Epic Video games may be dangerous.

Final yr, a courtroom within the U.S. ordered Google to open up the Play Retailer and permit third-party app shops. In July, the search large misplaced its attraction towards the choice.