Gluten-free cookie dough model, Candy Loren’s, has gone viral earlier than (each Kylie Jenner and Glen Powell have touted the candy treats), however this week, the model achieved unimaginable viral success — and by complete mistake.
Whereas making an attempt to replace her private TikTok title, the corporate’s new social media supervisor, Ryan Weitz, by chance modified Candy Loren’s TikTok title to her personal — “Ryan.” She says she instantly tried to vary it again, solely to search out out she could be unable to take action for seven days.
“So I do not get in bother, please make this follower rely go up,” she says.
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@sweetlorens new followers have the possibility to get our new taste totally free earlier than it is on shelf ✨? #socialmediamanager #smm #helpme #jobstruggles #contentcreator #helpyourgirlout #managersbelike ♬ authentic sound – Ryan
After telling her boss, the duo determined to do what any good social media supervisor would do — make a TikTok about it.
One week and 42 movies later, Candy Loren’s continues to be having fun with viral success, with greater than 2.2 million views thus far. The corporate has gained 10,000 followers within the final week, and website-based gross sales elevated 46%, the social media staff instructed PRWeek.
“TikTok is a spot the place you possibly can have a bit enjoyable, so we determined to lean into it and create content material across the second,” Weitz instructed the outlet. “I used to be pushed to actually go for it, be unafraid, and it is paid off.”
@sweetlorens trying like I perhaps will not get fired however please preserve following to assist me out ??? #sweetlorens #socialmediamanager #socialmediastruggles #internmessup #brandhumor #companytok #workfail ♬ authentic sound – Ryan
Candy Loren’s lastly bought the power to vary its title again on Friday (although it nonetheless has but to take action).
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Gluten-free cookie dough model, Candy Loren’s, has gone viral earlier than (each Kylie Jenner and Glen Powell have touted the candy treats), however this week, the model achieved unimaginable viral success — and by complete mistake.
Whereas making an attempt to replace her private TikTok title, the corporate’s new social media supervisor, Ryan Weitz, by chance modified Candy Loren’s TikTok title to her personal — “Ryan.” She says she instantly tried to vary it again, solely to search out out she could be unable to take action for seven days.
“So I do not get in bother, please make this follower rely go up,” she says.
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