The worldwide marketplace for TWS (True Wi-fi Stereo) audio units recorded a powerful 18% development in Q1 2025, reveals Canalys in its newest report. That is the very best yearly fee since 2021, with shipments reaching 78 million models.
Apple remained the chief with 18.2 million shipments, twice as many because the second-ranked Xiaomi. Samsung got here shut in third, adopted by Huawei and boAt.
The US market grew double digits in Q1 2025, however Canalys identified this is because of preemptive stock buildup in response to tariff uncertainties. Apple holds over 50% of the market share in North America, whereas small producers are pulling again because of smooth client demand and an unsure regulatory panorama.
Analysts at Canalys identified that the TWS market is getting into a brand new section. Within the quick time period, everyone seems to be aiming to supply kind issue innovation or scenario-based use circumstances, however it’s the vendor’s capability to maneuver past worth competitors that can outline the market in the long run.
| Vendor | Q1 2025 shipments (in million) |
Q1 2025 Market share |
Q1 2024 shipments (in million) |
Q1 2024 Market share |
Change |
| Apple | 18.2 | 23.3% | 16.2 | 24.4% | 12% |
| Xiaomi | 9.0 | 11.5% | 5.5 | 8.3% | 63% |
| Samsung | 5.6 | 7.1% | 5.2 | 7.8% | 8% |
| Huawei | 4.7 | 6.0% | 3.4 | 5.1% | 40% |
| boAt | 3.9 | 4.9% | 2.9 | 4.4% | 31% |
| Others | 36.9 | 47.2% | 33.2 | 50.0% | 11% |
| Complete | 78.3 | 100% | 66.4 | 100% | 18% |
Customers now need real-time translation, health monitoring, and AI interplay, which requires a extra holistic ecosystem method.
TWS will even stay a key focus for the rest of 2025, permitting firms to enrich their portfolios and increase to new shoppers.
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