Cisco 360 Accomplice Program for MSPs and Managed Providers

Technological innovation, supercharged by AI, is reshaping buyer expectations. Companies now demand outcomes—delivered with simplicity and agility—not simply know-how merchandise. This shift has propelled managed providers to the forefront of our {industry}, making it a crucial differentiator and a prime precedence for our companions.

At Cisco, we’re dedicated to empowering our companions’ success on this transformation. As Tim Coogan, SVP, International Accomplice Gross sales  states, it is a keystone of our channel technique and the brand new Cisco 360 Accomplice Program:

“Our clients are telling us loud and clear that managed providers are more and more how they undertake transformative know-how. And our companions are telling us that this enterprise mannequin is the place they anticipate the largest development. That makes managed providers crucial to Cisco’s future as effectively. Because of this we’ve constructed managed providers into the inspiration of the Cisco 360 Accomplice Program—as a result of we consider in assembly clients the place they’re and empowering companions to ship outcomes that matter most.”

Buyer Demand Meets Accomplice Precedence

The information is obvious: managed providers are the first development driver for B2B IT channel companions. A February 2025 Canalys survey of over 1,000 international respondents discovered that 49% named managed providers their most necessary income alternative, far outpacing {hardware} gross sales at 16% with different initiatives following at precipitously smaller charges. The survey additionally recognized managed providers as the highest contributor to gross margin.¹

This deal with managed providers makes good sense when you think about the tangible benefits for companions:

• Boosted Profitability: Managed providers create predictable, recurring income streams with greater margins that may be optimized over time, boosting investor confidence and supporting funding concerns.
• Enhanced Buyer Engagement: Managed providers allow a full lifecycle engagement, making certain you’ve continuous causes to interact along with your purchasers—from touchdown the preliminary sale and serving to the shopper onboard and undertake the answer to increasing the chance and renewing—resulting in elevated lifetime values, mindshare, and satisfaction.
• Strategic Worth: By specializing in enterprise outcomes as a substitute of speeds and feeds, you elevate from being a vendor to an integral strategic advisor. It’s a lot more durable for a competitor to enter an account when the shopper feels compelled to name you first to debate new priorities.

Cisco’s 3P Technique: Our Dedication to Your Managed Providers Journey

I’ve beforehand written about Cisco’s dedication to MSPs via our “3P” technique: Platform, Choice, and Efficiency. This multi-faceted strategy continues to seize what’s most important for our shared success because the Cisco portfolio, our companions, and our associate program are continuously evolving.

• Platform: Begin with Nice Expertise – Our “One Cisco” portfolio brings collectively the unparalleled power of our industry-leading know-how. From networking and safety to observability and collaboration, our platforms are designed with APIs for seamless integration, centralized administration, and automation. We proceed to spend money on MS-specific product managers who perceive the options wanted for operational success at scale, enabling you to ship complete, outcome-based options.
• Choice: The Keystone of Our Technique – We’re dedicated to elevating and simplifying the associate expertise for you as an MSP. This consists of offering a wealthy set of instruments and assets, delivered by {industry} consultants, that will help you combine platforms, optimize your observe maturity, and speed up your managed providers enterprise. We wish to cut back the time and price of your evolution, regardless of the place you might be in your journey.
• Efficiency: Rewarding Your Development – The Cisco 360 Accomplice Program is designed to reward companions for development and for increasing their Cisco capabilities. It’s about recognizing your investments and celebrating your success in delighting clients. We’re aligning you to the Cisco discipline sellers via frequent metrics and providing you with managed services-specific, portfolio aligned Cisco Powered Providers.

Accomplice Managed Providers: Embedded All through the Cisco 360 Accomplice Program

Single labels now not outline a know-how associate. As a result of most companions now function a number of practices, managed providers are deeply embedded within the Cisco 360 Accomplice Program—not as an add-on, however as a basic measure of success. Your managed providers observe maturity and demonstrated capabilities straight contribute to your Accomplice Worth Indices (PVIs), that are central to unlocking your designations and advantages.

Right here’s how managed providers present up within the related metric classes:

• Foundational: We acknowledge your progress in constructing a strong managed providers observe, together with devoted roles and working a Community or Safety Operations Heart (NOC/SOC). Our three-level Managed Providers Follow Maturity framework, aligned with the TSIA LAER buyer engagement mannequin, helps you at each stage of your journey.
• Capabilities:  These metrics replicate your workforce’s experience via Black Belt enablement and Cisco profession certifications. Companions with a Managed Providers Follow Maturity can earn further advantages by sharing capabilities from a Heart of Excellence throughout a number of international locations via a versatile Hub and Spoke mannequin.
• Efficiency: Your managed providers bookings (ACV/TCV) and your use of MS-specific shopping for packages—the Managed Providers Enterprise Settlement (MSEA) and Managed Providers License Settlement (MSLA)—straight enhance your efficiency metrics. Flagging your managed providers bookings additionally helps justify continued funding in MSP-focused options and consultants.
• Engagement: Managed providers naturally embody full lifecycle engagement—from touchdown and adoption to enlargement and renewal. These motions translate straight into your Engagement actions and Cisco 360 outcomes.

Reaping the Rewards of Managed Providers Success

Success in managed providers is effectively rewarded within the Cisco 360 Accomplice Program.

• Differentiation: Reaching Cisco Powered Providers designations helps you stand out. They’re searchable within the enhanced Accomplice Locator, which helps clients, Cisco sellers, and different companions discover you primarily based on demonstrated strengths.
• Programmatic Discounting: We respect that MSPs drive architectural desire. Programmatic discounting, aligned to your Follow Maturity and Cisco Powered Service attainment, helps you quote and promote with velocity and profitability, permitting you to populate your service catalog with well-priced presents.
• Cisco Accomplice Incentives (CPI): Again-end incentives via Cisco Accomplice Incentives (CPI) additionally improve your profitability. CPI rewards you for promoting the most recent Cisco improvements—for instance, Wi-Fi 7 merchandise carry a better incentive than Wi-Fi 6E. Your earnings develop as you spend money on your Managed Providers Follow Maturity and capabilities, and attaining the Most well-liked designation unlocks an extra CPI bonus.
• Deal Registration: Protects your pursuits in aggressive conditions, whether or not you might be searching a brand new emblem, teaming with a Cisco gross sales workforce, or pursuing a renewal. It helps us handle forecasts and rewards you for constructing this movement into your gross sales course of.

These are just some of the methods we reward your success!

Your success with managed providers is significant to our mutual development. The Cisco 360 Accomplice Program is designed to create a flywheel impact: as you make investments and ship worth, you might be rewarded, enabling additional development. Once we each make investments, we succeed collectively in a market ripe with demand.

Act Now: Your Path to Success

Maximize the Cisco 360 Accomplice Program transition alternative by:

• Investing in Cisco Platforms: Construct and improve your managed providers utilizing the industry-leading One Cisco portfolio.
• Reaching Cisco Powered Providers: Differentiate your providers and achieve higher visibility available in the market.
• Advancing your Supplier Function degree: These investments straight translate to Cisco 360’s Managed Providers Follow Maturity and defer the necessity for extra validations for 18 months or extra from the launch on January twenty fifth
• Leveraging MS-Particular Shopping for Applications: Optimize your profitability by using software program shopping for packages designed for MSPs.
• Flagging Managed Providers in CCW: Guarantee your contributions are precisely tracked and acknowledged to assist us scale investments that assist your wants.
• Using the Accomplice Expertise Platform (PXP): Monitor your Accomplice Worth Indices and metrics to see how your efforts translate into program advantages.

Cisco is deeply dedicated to making sure our MSP companions have the platforms, assets, and incentives to develop profitably. By embracing managed providers with Cisco, you may unlock new ranges of worthwhile development and create lasting worth to your clients, all of which you will notice mirrored within the Cisco 360 Accomplice Program

Collectively, we will obtain exceptional success. #GoManaged