Dolby Atmos has been a family title in India for years. In case you’ve lately purchased a smartphone, laptop computer, or sensible TV, it in all probability comes with Dolby Atmos assist. One of the best half is that we are able to now expertise Dolby Imaginative and prescient and Atmos in reside sports activities occasions just like the lately concluded Champions Trophy, which India lifted in 2025, and Wimbledon – reworking how followers expertise reside occasions at dwelling. After all, you continue to want a Dolby Imaginative and prescient and Dolby Atmos-enabled machine to reinforce your viewing expertise. On the identical time, you will discover over 1,000 Dolby Atmos screens and loads of content material to eat on-line. Dolby is already engaged on its subsequent large frontier and has collaborated with Annapurna Studios in Hyderabad to convey up India’s first Dolby-certified facility for cinema and residential. The collaboration not solely opens up new horizons for studios but in addition prioritises the wants of filmmakers.
Ashim Mathur, Vice President – Advertising for APAC at Dolby Laboratories, whereas discussing Dolby Imaginative and prescient, said that the corporate is already engaged on an outreach programme that may assist unfold the phrase. Talking on the collaboration with Annapurna Studios, Mathur added that services like this can assist convey filmmakers’ imaginative and prescient to life, and the suitable cinemas will assist customers eat such content material the way in which it’s supposed.
Dolby Imaginative and prescient post-production facility: Technical particulars, mixing rundown
Speaking about technical facets, significantly Dolby Imaginative and prescient and HLG, a Dolby engineer defined that Dolby Imaginative and prescient makes use of PQ, quick for Perceptual Quantizer, for HDR, providing a dynamic vary 40x brighter and 10x darker than the usual dynamic vary. Hybrid log gamma know-how, or lengthy for HLG, developed by DVC and NHK, is appropriate for broadcast and OTT platforms, but it surely has a decrease distinction ratio when in comparison with PQ.
Dolby Atmos mixing unit at Annapurna Studios in Hyderabad
The engineer additionally talked concerning the significance of color correction software program like Baselight and DaVinci Resolve. And the function of switch features in digicam know-how, and the advantages of Dolby Atmos for immersive audio experiences in cinemas.
Discussing peak brightness in Dolby Imaginative and prescient cinema projection, the Dolby engineer famous that it is 108 nits at 12 bits in cinemas and 1000 nits for Sensible TVs at dwelling. The engineer defined the idea of Atmos mixing and emphasised the significance of stage (mattress) audio system and the thing (atmos parts). The article aspect permits sound to maneuver freely inside the room, enhancing the viewers’s expertise. All the setup includes 128 channels of audio, with the primary 4 channels devoted to the mattress and the remaining channels allotted to things. The engineer clarified that the primary parts of the movie, resembling heavy music and dynamic sounds, are sometimes positioned within the mattress channel.
Dolby Imaginative and prescient projection system by Christie Digital
When requested concerning the distinction in method taken for theatre and OTT, the engineer defined that the blending room is ready up for theatre, whereas an OTT room is used for various monitoring and loudness ranges. He added that every OTT platform has its norms, and the combination is adjusted accordingly to fulfill these necessities. Nevertheless, you will need to keep a cushty stability that works nicely for each theatre and OTT releases.
The engineer added that even the blacks are at all times dynamically managed by Dolby Imaginative and prescient, whether or not it’s for a Dolby cinema projector. He confused the consistency of high quality throughout totally different display screen sizes and the benefits of Dolby Atmos for Dolby Cinema, emphasizing the studio-grade audio high quality and its transferability to exhibitions.
Very similar to the Dolby Atmos adoption, which steadily picked up tempo, we anticipate the Dolby Imaginative and prescient to turn into the following large factor for filmmakers and can see extra pickup in a while. Mathur stated that Annapurna Studios will likely be a marquee instance for different manufacturing homes and should observe go well with.
(From left to proper): Nagarjuna, actor and co-owner of Annapurna Studios, and Ashim Mathur, Vice-President Advertising for APAC, Dolby
Annapurna Studio: The legacy studio
Annapurna Studio in Hyderabad accomplished the 50-year milestone in 2025 and was established by veteran actor Akkineni Nageswara Rao (ANR) in 1975; it was named after ANR’s spouse, Annapurna. The studio, initially with non-air-conditioned sound phases, has grown to 12 totally geared up air-conditioned phases, serving over 5,000 movies and producing greater than 60. It launched new applied sciences, like Dolby Cinema, which required important investments, particularly throughout COVID-19.
Annapurna Studio additionally expanded into digital manufacturing know-how throughout COVID-19 and was impressed by the success of sequence like “The Mandalorian” on Disney+. It now provides complete post-production providers, dealing with initiatives from enhancing to visible results, aiming to be a one-stop store for filmmakers.
Annapurna Studios has dealt with mixing for well-liked films like Pushpa and Pushpa 2. Devices 360 was among the many choose media that skilled the state-of-the-art Dolby Atmos combine rooms. The ability contains a cutting-edge Dolby Imaginative and prescient projection system developed by Christie Digital Programs, a long-standing accomplice of Dolby.
A taking pictures area at Annapurna Studios in Hyderabad
Dolby and Annapurna Studios collab is simply the primary in lots of
Nagarjuna Akkineni, actor and co-owner of Annapurna Studios, mentioned the investments into growing a one-stop resolution for filmmakers. He touched upon the significance of increasing the studio area and the potential for brand spanking new tales to be instructed in darker settings with superior know-how like Dolby Imaginative and prescient. Nagarjuna confused the advantages of applied sciences like Imaginative and prescient, which is able to assist filmmakers convey new storytelling methods alongside infrastructure enhancements in theatres and the affect on manufacturing high quality. He additionally talked concerning the ardour and dedication of filmmakers to undertake superior know-how.
For example of how in depth work goes round film launches, Nagarjuna mentioned the appreciable time spent mastering trailers, which play a vital function in film launches.
Nagarjuna additionally talked concerning the ardour and method some filmmakers take to excellent their initiatives. “I consider Mr S. S. Rajamouli is the one one that actually pushed the boundaries at that time for the RRR film. He went by way of so many iterations and corrections for RRR and was additionally studying on the go, however that is what passionate filmmakers assume that this may be performed and achieved.”
Speaking concerning the studio’s early days, he recounted the challenges confronted through the building of Annapurna Studios, together with an encounter with a snake.
Mathur talked concerning the potential for extra Dolby Imaginative and prescient screens in India. “We consider that this facility, which is now operational and with extra content material being added, will function a beneficial reference level for exhibitors who’re additionally deciding whether or not to make the shift,” Mathur added.
Dolby has huge plans, and we are able to anticipate to listen to extra from them this yr, together with some new collaborations for Dolby Imaginative and prescient.
